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- Reliance Retail has launched an omni-channel beauty retail platform called Tira, offering a seamless and personalised shopping experience to beauty enthusiasts across India.
- Tira offers a curated assortment of global and local beauty brands, with an app and website as well as a flagship store in Mumbai's Jio World Drive.
- Tira's online platform offers shoppable videos, blogs, tutorials, personal recommendations, trend-setting tips and virtual try-on features.
- The Tira offline store has beauty tech tools such as a virtual try-on and skin analyser to help consumers make purchasing decisions based on their needs.
